Holographic advertising becomes prevalent, projecting 3D ads from TVs into living rooms, creating extremely immersive and engaging experiences.

Imagined Future Scenarios

Marketing, Plausible Futures, Long Term (5 - 10 years)

Scenario Generated from 'Sizing Up Your Next TV: Here's Where Big Screens Are Taking Us' - CNET

Future Arc and Implications

Grow Arc

Social Impact: Increased consumerism and potential for social comparison due to hyper-realistic advertising experiences.

Technological Impact: Further advancement in holographic technology, miniaturization, and integration with existing entertainment systems.

Ecological Impact: Increased energy consumption and electronic waste from widespread deployment of holographic projectors and displays.

Economic Impact: Boom in advertising revenue, augmented reality industries, and related manufacturing sectors.

Political Impact: Lobbying efforts to deregulate advertising restrictions and potential concerns about data privacy and advertising practices.

Narrative: Holographic advertising becomes ubiquitous, driving consumerism and fueling a thriving entertainment technology industry.

Collapse Arc

Social Impact: Social unrest due to perceived manipulation and intrusion of advertising into personal spaces amidst widespread resource scarcity.

Technological Impact: Holographic technology infrastructure deteriorates due to lack of resources and maintenance.

Ecological Impact: Breakdown of electronic waste recycling systems leads to increased pollution from discarded holographic projectors.

Economic Impact: Collapse of the advertising market and related industries due to economic instability and consumer distrust.

Political Impact: Governments struggle to regulate and control the distribution of holographic advertising during periods of societal breakdown.

Narrative: Systemic breakdown leads to the abandonment and decay of holographic advertising infrastructure, contributing to social and ecological problems.

Discipline Arc

Social Impact: Strict regulations on advertising content and limitations on holographic projection to maintain social order and 'acceptable' consumer behavior.

Technological Impact: Development of centralized control systems to monitor and regulate holographic advertising content and viewer experience.

Ecological Impact: Imposition of energy consumption limits and mandatory recycling programs for holographic projectors to achieve sustainability goals.

Economic Impact: Government-controlled advertising market with subsidized industries focused on promoting approved products and services.

Political Impact: Authoritarian governments use holographic advertising as a tool for propaganda and social control, shaping narratives and suppressing dissent.

Narrative: A highly regulated world utilizes holographic advertising for social control, promoting desired behaviors and suppressing dissent.

Transform Arc

Social Impact: Holographic communication empowers individuals and promotes social connection, fostering a more inclusive and collaborative society.

Technological Impact: Open-source holographic technology facilitates decentralized creation and distribution of advertising and artistic content.

Ecological Impact: Development of bio-degradable holographic projection materials and energy-efficient systems minimizes environmental impact.

Economic Impact: Shift towards a value-based economy where advertising focuses on authentic storytelling and ethical consumerism, fostering local economies.

Political Impact: Decentralized governance models empower communities to regulate advertising and prioritize local needs and values related to holographic projection.

Narrative: Holographic technology transforms advertising into a tool for empowerment, fostering social connection, creativity, and sustainable consumption.

Product ideas generated based on this scenario

Ad-Blocker Pro Max

A premium holographic ad-blocking service using advanced AI to identify and remove intrusive holographic ads, replacing them with user-curated content like nature scenes or personal photos. Offers tiered pricing based on blocking aggressiveness and content replacement features.

Holo-Life Curator Subscription

A personalized AI assistant that analyzes user consumption patterns and provides curated lists of aspirational holographic experiences (travel, fashion, gadgets). The service helps filter through the overwhelming wave of advertising and suggests experiences aligned with the user's 'best self' and goals.

Holo-Scavenger Kit

A DIY kit containing tools and instructions for safely disassembling broken holographic projectors and reclaiming valuable components like lenses, circuits, and rare earth magnets. Includes guides on repurposing these components for practical uses like solar energy harvesting or makeshift communication devices.

Community Defense Nets

Physical nets and jamming devices built by communities to create 'advertising-free zones' and protect themselves from overwhelming or manipulative holographic advertising in public and private spaces. Offered as distributed, open-source plans scaled to different environment types.

Edu-Holo: Approved Learning Experiences

Government-approved holographic educational programs presented as immersive, engaging experiences designed to promote social cohesion and national values. Subscriptions are subsidized and mandatory, focusing on STEM skills but also emphasizing citizen responsibilities.

Behavioral Score Holo-Overlay

Augmented reality glasses that subtly display a person's social credit score or 'behavioral rating' as a holographic aura around them. The system encourages compliance with societal norms by making social standing visible, influencing purchasing decisions and interactions. This technology could potentially be employed as a deterrent to ‘anti-social behavior.

Holo-Canvas: Community Storytelling Platform

An open-source platform that allows communities to create and share their own holographic stories and experiences, bypassing traditional advertising channels. Citizens can build their own narratives, create interactive art, and promote local businesses and initiatives in a collaborative, authentic way.

Eco-Holo: Sustainable Impact Visualizer

A transparent holographic interface that visualizes the environmental and social impact of consumer choices. By scanning a product, users can see the complete supply chain, carbon footprint, and fair labor practices in a holographic overlay, empowering informed and ethical purchasing decisions. Material composition holographic projection offered as part of the service.

Projects inspired by this scenario

What if the antidote to hyper-consumerism is not less, but *curated* scarcity?

Semillas de Silicio: Semillas de Silicio explores a future where AI-curated holographic scarcity within food advertising reveals our complex relationship with consumption and authenticity.