Ceban's work explores the often-unseen cognitive and cultural biases embedded within contemporary communication technologies. Drawing from the visual and narrative landscape of popular culture, she meticulously deconstructs prevailing technological myths, revealing the subtle ways in which they shape our understanding of the world. Grounded in rigorous theoretical frameworks derived from cognitive science and communication theory, her projects aim to challenge preconceived notions about the neutrality and objectivity of digital interfaces. Ceban, influenced by Moldovan and Eastern European cultural narratives, constructs counter-proposals that are intended to provoke not immediate emotional reaction but a sustained intellectual engagement. The core of these inquiries rests upon the belief that technology is not a passive tool but an active agent in shaping perception and cognition. Through detailed textual and visual analysis of technological ecosystems and narratives that surround them, Ceban exposes the inherent power dynamics at play. Her work is characterized by a methodological approach, building carefully constructed arguments that reveal the latent assumptions encoded within seemingly benign technological forms. The legacy of Soviet-era design thinking, with its clear ideological underpinnings, stands in stark contrast to the more ambiguous messaging of contemporary technology, providing a critical frame of reference. By juxtaposing these two paradigms, Ceban highlights the persistent influence of cultural context on technological development and reception. The ultimate aim is to foster a heightened awareness of the complex interplay between technology, culture, and cognition, encouraging viewers to become more discerning and critical consumers of digital media. Her designs seek to build alternative futures based in conceptual thinking and critical evaluation where users are encouraged to re-evaluate deeply embedded biases.