Kovalenko's work explores the often-unseen ethical dilemmas embedded within the contemporary digital landscape, particularly those arising from the rapid dissemination of artistic expression across social media platforms. The designer is deeply concerned with how intentions, interpretations, and impacts become entangled in these online spaces, creating complex moral webs that demand careful unraveling. This speculative designer utilizes a critical design framework to challenge common preconceptions and explore potential futures created by an exponential rise of user generated multimedia. Kovalenko delves into the subtle ways in which digital interactions can shape, distort, and even undermine the ethical foundations of creative work. Through focused speculative analysis, the work raises questions about responsibility and accountability in the realm of digital creation, distribution, and consumption. The designer meticulously picks apart various scenarios, focusing on the possible harm caused by the mass creation of works using digital technologies. The aim is not to offer definitive solutions, but rather to foster a heightened state of awareness and encourage critical engagement with the ethical complexities of our interconnected world. Kovalenko's goal is to create a space for contemplation and dialogue, where challenging conversations about the future of art and technology can take place. This is achieved by meticulously examining the ethical implications of design choices within increasingly interconnected global networks. The final aim is to make the audience reflect on how their interaction with content may be shaping potential futures.