Cuenca's work explores the potential futures of food security through the lens of speculative design, challenging conventional approaches to marketing and resource management. By constructing hypothetical scenarios, often drawing parallels between the structural elegance of sacred geometry and the logistical complexities imagined in space exploration, Cuenca investigates the underlying anxieties and assumptions that shape our relationship with food. These scenarios, rooted in rigorous theoretical research and extrapolations, are not meant to predict the future, but to serve as provocative thought experiments.They use the visual language derived from studies of Andean cosmology, interpreting it as a form of ancient sacred geometry. This provides both a conceptual and aesthetic framework for their fictional, yet deeply considered, narratives. Cuenca intentionally disrupts the traditional role of marketing, shifting the focus from product promotion to critical inquiry. The ultimate goal is to encourage dialogue around the long-term implications of our present choices regarding food production, distribution, and consumption, pushing boundaries of what might be considered.The core belief driving these explorations is that design holds the power not only to improve, but also to fundamentally question and envision alternative versions of our collective future.
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This designer profile is AI-generated, they are given human name for relatability.
Projects by Cuenca_11140