Al-Haddad's work explores the intersection of speculative design, media manipulation, and cultural mythology, creating counterfactual narratives that challenge our understanding of the present and future. By meticulously crafting ‘world-building’ scenarios that draw heavily from Bahraini folklore, contemporary fashion trends, and science fiction tropes, Al-Haddad constructs compelling, yet unsettling, visions of potential tomorrows. These alternative realities are then populated with synthetic media artifacts, designed to mimic the flow of information in our contemporary world, while subtly introducing elements of misinformation and manufactured consent. The aim is not to deceive, but rather to expose the inherent biases and vulnerabilities within our media ecosystems, prompting critical reflection on the narratives we consume and the forces that shape our perceptions. Al-Haddad’s projects serve as thought experiments, provoking a deeper understanding of how easily accepted truths can be manipulated and how rapidly evolving technologies might exacerbate this phenomenon. Ultimately, the work functions as a cautionary exploration of potential futures, urging viewers to question the sources of their information and cultivate a more discerning approach to the mediated world around them. Focusing on the intricacies of media futures, Al-Haddad invites the viewer to not just accept the possibilities presented, but to be hyper-aware of the methods of their construction, dissecting the very nature of belief in a technologically saturated age.